In 2012, I started Bushbuck in a spare bedroom in my family home in Christchurch. Fast forward to today, and Bushbuck has become one of New Zealand’s leading and fastest-growing hunting and outdoors brands. We’ve expanded into international markets, developed countless innovative product lines, built a great team and loyal customer base, and moved out of the bedroom into our fancy new headquarters and showroom. It’s been one heck of a journey.

The idea for Bushbuck came from my interest in hunting and the great outdoors. My mates and I were always buying new gear, but good quality hunting gear was expensive. I realised a major reason for this was that brands were built upon a high-overhead retail store model. I saw an opportunity to create a high-end hunting gear brand that sold products directly to consumers online.

With a background in mechanical engineering, rapid prototyping and 3D printing, I was able to bring an innovative edge to product development at Bushbuck. We’ve developed a reputation for thinking outside the box, pushing the limits of what’s possible, and developing new-and-improved products quickly. All our R&D, engineering and product design is done at our Christchurch HQ, which is unique in our industry and allows us to be agile, responsive, and one step ahead.

Bushbuck has an expansive product range that includes apparel, hunting and spearfishing gear, tents, sleeping bags, packs and more. Over the years, we’ve launched two other brands under the Bushbuck banner — Seabuck, which is dedicated to diving and spearfishing, and Armourdillo, our 4×4 and rooftop tent range. Our mission is to engineer high-quality, durable, functional gear that supports every customer on their hunting and outdoors journey.

We’ve come a long from those early days in the spare bedroom, but I reckon we’re just getting started. Bushbuck has big plans for more disruptive product development and global expansion. To learn more, check out bushbuck.com